Shrouded – An Advanta × Billy Blue Installation
Cloaked in mystery. Created by the next generation of designers.
For Saturday Indesign, Advanta handed the creative reins to design students from Billy Blue College of Design, challenging them to transform our exhibition space into an immersive installation inspired by the event’s theme of Alchemy.
The result was Shrouded — a space designed to intrigue, reveal and invite discovery.
Visitors stepped inside to experience the students’ vision brought to life, explore Advanta furniture in an entirely new setting, and take part in a program of interactive experiences throughout the day.
They discovered our R&D Voting Lab, watched our craftspeople at work during live sewing and upholstery demonstrations, took home pieces created from fabric offcuts, enjoyed matcha mocktails, and uncovered a few surprises along the way.
Part exhibition, part experiment and part celebration of emerging design talent, Shrouded was a space made to be explored.
