About Us | Advanta

An Australian Success Story

Tailored Seating Solutions Since 1984

Proudly Australian Owned, Advanta offers a sophisticated collection of commercial seating solutions. We collaborate with our partners to bring their vision to life, combining innovative design and quality craftsmanship with an exceptional customer experience. Together, we transform spaces into beautiful places.

Advanta embodies the spirit of creativity, we are committed to innovation, originality and the constant pursuit of forward-thinking and aesthetically pleasing design. It’s our business to keep abreast of all the latest trends and developments in commercial seating. Design, ergonomics, comfort, support, fabrics, textures, colours; our constant research and development makes Advanta the ultimate resource when it comes to sophisticated commercial seating options and product knowledge.

Over 40 Years of Innovation and Experience

The rebranding to Advanta from Tubefurn in 1999 marked a turning point, symbolising a bold vision for the future. By the early 2000s, we had modernised our operations, expanded our facilities, and welcomed the next generation of leadership. Andy and Josh Craddock’s arrival infused new energy into the family business, setting the stage for enduring success. In 2011, we introduced environmentally friendly materials, underscoring our commitment to sustainability. The following year, our semi-automatic upholstery system streamlined production while reducing waste.

Iconic product launches like the Aveya in 2013 and the Unica family in 2016 exemplify our dedication to blending style with functionality. Our reach extends far beyond our Perth roots. We launched operations on the east coast in 2013, opened a manufacturing facility in Sydney in 2021, and established a logistics hub in Melbourne in 2023.

Each milestone reflects our unwavering focus on delivering tailored solutions to customers nationwide. For over four decades, we have transformed empty spaces into beautiful, functional places. As we look ahead, our legacy of excellence continues to inspire us to innovate and enrich the lives of those those who share our vision o fcreating spaces where people thrive

Together, we transform spaces into beautiful places.

Exclusively Advanta

Timeless Collections

We create relationships and environments where people can comfortably connect, collaborate and thrive. We inspire the design community with innovative designs, craft exclusive product ranges whilst providing professional and prompt customer service.

Our operations department is constantly innovating and searching for new ways to improve our level of service. We apply lean thinking to increase efficiencies and eliminate waste, and we operate a flexible manufacturing system. This results in fast lead times which are driven by customer requirements rather than the rigid production model used by most furniture manufacturers.

Seamless Customer Experience

Exceptional Customer Care

We use experienced furniture removalists for project deliveries, with seating delivered to site fully assembled and ready to use. Our team will arrange convenient delivery times with you, and even book loading bays and goods lifts when required. We can also place items according to furniture layouts and remove any packaging from site.

We bring design to life precisely and efficiently, crafting exclusive product ranges to create beautiful spaces. Our partners return to us time and time again because they know we provide a quality product that turns their vision into reality.

Committed To Sustainability

Premium Quality

We pride ourselves on our professional and prompt customer service. Excelling at everything we do is important to us. Designing and manufacturing in Australia allows us to prioritise quality above all. Every piece embodies meticulous craftsmanship, durability, reliability, and a commitment to elevating places with enduring form and function.

In recent years, there has also been a significant shift towards sustainable practices in manufacturing. Advanta is at the forefront of this movement, actively incorporating eco-friendly measures into our production processes. From sourcing materials from sustainable suppliers to implementing energy-efficient manufacturing techniques, we strive to minimise our environmental footprint.

Nationwide

Sydney | Melbourne | Perth | Canberra Brisbane | Adelaide | Darwin | Hobart

Advanta delivers direct to project sites Australia-wide, fully assembled and ready to use every day. Whether your fitout is on the 50th floor in Sydney CBD or on Christmas Island, we have the delivery network to provide the same level of service.

We make it easy for you, wherever you are!

Work with us

Register with Advanta to access pricing, live lead times, stock levels, our leading schedule builder and project resource toolkit.

Register Here